1. Leverage Community Appeal
Someone could buy a home anywhere in the state, but they chose Norman. It’s a hopping college town with regular events and popular football games.
There are many reasons to want to live in Norman. Maybe a family has children getting ready to head off to college, they have relatives nearby, or they just love the area. Whatever their reasons may be, it is your job to highlight how a new house will help them have their dream future.
Most importantly, it’s probably best to take down any OSU gear from your home (you don’t want to lose a potential buyer because of bedlam).
Do you know about obscure but fun family events? Tell the home buyer about everything they can do with their family in town. The neighborhood might be especially quiet, quaint or friendly, and let them know about everything they will love.
2. Spread the word
Don’t just post the home on online listings and cross your fingers. Norman is a tight community, so let members at your church, neighbors and friends know you’re putting your house up for sale. They might have family in the market, or they might be looking for a new place to call home.
A young adult who grew up in the area and went to college in Norman might be in the market for a new house. If you don’t share the news, it will be harder to find people interested in purchasing.
3. Clean and clutter free
It is amazing how removing any clutter in a home will make it more appealing. You don’t want too many items in a corner, or a stuffy bedroom keeps someone from loving your house. It’s okay to box up as much as you can and use garage storage to make the home feel more open and airy.
It’s hard to declutter when you are also living in the house until it sells, but there are guides to help you achieve your goal of having a cleaner home to present to prospective buyers.
4. Make minor repairs
Is there a broken handle on a drawer in the bathroom? Then, fix it before buyers come for a showing. The same goes for sinks, showerheads and doors. If it isn’t too expensive or time-consuming to fix, then go the extra mile and make sure everything is in working order.
A fresh coat of paint is fairly inexpensive, and if you get help from friends and family, it isn’t an impossible project to tackle. The clean walls will make a big difference on how the prospective buyers will view the home.
Update all the lighting in the bathrooms and kitchen, and consider touching up the cabinets to make them look fresh and new.
A little TLC could go a long way in making sure you get the price you want for your home.
5. Set the right price
Buyers certainly care about features and neighborhoods, but one of the most important factors impacting their decision to purchase your house is the price. How do you know if what you are asking for is fair?
Conduct a comparative market analysis (CMA). Don’t worry, this is usually performed by your real estate agent, but it is the process of comparing your home to other homes both on and off the market.
Make sure the comparisons are accurate by looking at square footage, examining why some houses sold more than others (possibly included upgraded appliances) and make note of the number of days the home spent on the market.
It is hard to sell if you are the most expensive house on the block. It may be counterintuitive, but in some circumstances, it could be worth listing just below the value of nearby homes to gain interest in the property.
The Property Brothers like to joke about the difficulties they have with clients trying to sell their home in excess of the market value, but it really is a struggle if you don’t do your homework or if you chose to ignore the data.
Are you ready to sell your home?
Then it’s probably time to consult a realtor about your options and game plan. At Rieger Realty, we are always excited to help Norman homeowners get their house on the market. If you’re ready for the next steps give us a call at 405.310.2796.